Latest Posts

Qualities Of Better Films #3 of 31: Innovation

INNOVATION (VS. ORIGINALITY):
Innovation, as opposed to originality—which is about content and form—is generally about application of technique. Ang Lee’s The Hulk was innovative in terms of how it found a multi-screen presentation representative of cartoon panels, but the story by the time it made it to the screen, certainly wasn’t original. Tom Twyker’s Run Lola Run was both innovative and original; its fast forward approach to examining secondary characters’ lives was innovative and its approach to a thriller genre tale was original.

Innovation can also extend beyond the experience of watching the film itself. The experience of a film is not relegated exclusively to the time the audience is in the theater or watching the disc. Filmmakers have been making real strides lately extending that experience via preceding or other carefully placed shorts. These can be “additional value” on a disc, or be found on the internet and extend the audience’s understanding of the film’s universe. Virtual worlds can be created via websites and other materials. Even how a film is presented in a theater is up for grabs, with various artists providing live scores and other forms of expansive entertainment.

Similarly, many film enthusiasts appreciate innovation on a technical level, be it in quality of image, projection, or sound, or in range or experience of the same. It is mistake to think that only the well financed have access to innovation; the flaunting of one’s limitations has often led to innovative work too. In fact the lower budget work can afford to take more risks and it is often this experimentation that leads the way.

— Ted Hope

Liked it? Take a second to support Hammer to Nail on Patreon!
Become a patron at Patreon!

Ted Hope is an American independent film producer based in New York City. He is best known for co-founding the production/sales company Good Machine, where he produced the first films of such notable filmmakers as Ang Lee, Nicole Holofcener, Todd Field, Michel Gondry, Moisés Kaufman, and Shari Springer Berman and Robert Pulcini, among others. Hope later co-founded This is That with several associates from Good Machine. He later worked at the San Francisco Film Society and Amazon Studios.

Post a Comment

Website branding logosWebsite branding logos