If you haven’t seen it yet, you now have a much easier chance to catch up with Gary Hustwit’s Objectified, which makes its television debut on PBS’ Independent Lens tonight (11/24). I wrote this about the film in May, when it opened at the IFC Center for a theatrical run:
In the same way that Gary Hustwit’s Helvetica sounded like one of the more excruciatingly un-cinematic concepts for a feature-length documentary, so too does Hustwit’s follow-up Objectified. But for someone such as myself, whose mind was genuinely opened by Helvetica’s engaging exploration into the world of… yes, it’s true… fonts, the idea of Objectified actually becomes somewhat enticing. Two years after having seen Helvetica, it continues to influence the way I perceive the world (that is not, in fact, an overstatement). While it has only been two weeks since I’ve seen Objectified, I feel strongly that Hustwit’s companion piece is also going to leave a long-lasting mark on my brain. It’s become a cliché to say it, but in this case, it’s true: Objectified has made me see the world differently, through more widely opened eyes.
Read the rest of that review, then visit the Independent Lens website for specific airing details.
— Michael Tully
